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Bachelor Degree

UNDERGRADUATE CURRICULUM 

BACHELOR IN INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT

 

GENERAL OVERVIEW OF THE PROGRAMME & RESEARCH ASSIGMENTS

 

Modules     BA YEAR 1 Curriculum (60 ECTS)

 

1      Revenue Management in Hospitality Management

2      Marketing Principles (I)
3      Accounting – Workbook and Applied Mathematics (I)
4      Management of Food & Beverage Operations + Oenology
5      Computer System – Property Management System “OPERA”
6      Front Office Operations & Management
7      Case Study - Student Personal Development Plan
8      Computer Systems Technology & Practice for Hospitality

9      Housekeeping Operations & Management

10    Research Case Study - Lodging Management

11    FWP (I) - Final Work Paper (Research)

          • Revenue & Yield Management.

            "Optimising Pricing Strategies"

12     Basic Operational Internship of 12/13 weeks (3 Months)

Modules      BA YEAR 2 Curriculum (60 ECTS)


1      Planning and Control for Food & Beverage Operations
2      Fundamentals of Destination Management & Marketing (II)
3      Organisation & Administration Management
4      Accounting – Workbook & Applied Mathematics (II)
5      Food & Beverage Service
6      Resort & Leisure - Management & Development
7      Food Safety & Sanitation (HACCP)

8      Food Production & Culinary Art
9      Purchasing & Procurement Management
10    Research Case Study - Global Hospitality Mgmt. (Case Study)

11     FWP (II) - Final Work Paper (Research)
          • (Menu Planning & Costing “Menu Engineering”)
12     Advanced Operational Internship of 12 weeks (3 Months)


Modules       BA YEAR 3 Curriculum (60 ECTS)


1         Marketing (III) – Sales and Advertising (HOTS)
2         Human Resources - Supervision Process & Mgmt.
3         Case Study - Marketing & Events Strategies
4         Hospitality Organisation Techniques & Strategies (HOTS)
5         Managerial Accounting & Applied Statistics
6         Group Business & Convention Management
7         International Perspectives Hotels

           Development & Management
8         Facilities and Design Management
9         Research Case Study - Risk Management
10       FWP III - Final Work Paper (Related to module 3028)
             • (Marketing Plan – “Strategy Devt. & Budget Analyses”)
11        Management Internship of 12 weeks (3 Months)