MASTER IN INTERNATIONAL HOSPITALITY MANAGEMENT

This specific program is developed to meet and anticipate the increasing demands made by students who wish to undertake an Executive Career in the hospitality and tourism industry. The ASP Professional Certification is designed to equip the student with a more complete set of skills and the knowledge with which to face a competitive and fast-moving world.

The student will gain a firm practical understanding of the management trends that make a difference at an international level. The program provides an educational opportunity in the applied science of hospitality business, in management, in team work and in decision-making. The student learns to integrate different Specializations and Techniques in the broad framework of goal-oriented organisations, and also to apply management theory in his/her field of specialization. The student will receive more specialized knowledge in a number of elective courses. The ASP schedules are drawn up partly on the basis of self-study and practical training (internship of 12 months) as Trainee Manager in the hospitality industry. The length of time required to complete a program varies greatly from one student to another, depending on their availability and the effort they are prepared to put in; allowing the students to advance at their pace. The off-campus program is designed to serve the educational needs of mature students.

The ASP is a personalized program which provides advanced specialization in the following management fields:

1. Elective units per personalized program – 60 ECTS per Option Module

OPTION 1 - MARKETING & SALES MANAGEMENT

1 Marketing and Segmentation Strategies AS 4080
2 Marketing Research Methodologies  AS 4052
3 Sustainable Marketing for the Hospitality Industry AS 4018
4 Hotel Sustainable Development  AS 4678
5 Entrepreneurship and Innovation Management  AS 4051
6 Economics & Statistics for the Hospitality Industry AS 4700
7 Advanced Management Internship of 12 months AS 4054

OPTION 2 - FINANCIAL & ACCOUNTING MANAGEMENT

1 Capital Expenditures Practice in the Hospitality Industry AS 4620
2 Corporate Financial Management AS 4466
3 Hotel Investments - Issues and Perspectives         AS 4400
4 Global Asset Management - Principles & Practices AS 4050
5 Hospitality Internal Auditing – Control and Fraud Prevention AS 4082
6 Economics & Statistics for the Hospitality Industry AS 4700
7 Advanced Management Internship of 12 months         AS 4054

OPTION 3 - HUMAN RESOURCES MANAGEMENT

1 Business Ethics & Across Cultures in the Hospitality Industry AS 4885
2 Executive decisions in Leadership & Employee Relations  AS 4606
3 Understanding Hospitality Law AS 4391
4 Managing Hospitality Human Resources  AS 4357
5 Managing Performance Appraisal Systems  AS 4702
6 Business Behaviours in the Hospitality Industry  AS 4703
7 Advanced Management Internship of 12 months  AS 4054

OPTION 4 - CLUB & SPA MANAGEMENT

1 Club and Condominium Management  AS 4313
2 Club Operations Accounting  AS 4366
3 SPA Introduction to Management  AS 4120
4 SPA Retail Operations  AS 4220
5 SPA Financial Management  AS 4367
6 Hospitality Properties & Facilities Development  AS 4701
7 Advanced Management Internship of 12 months  AS 4054

OPTION 5 - INTERNATIONAL MANAGEMENT

1 Business Communication for Managers AS 4053
2 Hotel Investments - Issues and Perspectives AS 4400
3 Corporate Financial Management AS 4466
4 International Business Management AS 4055
5 Strategic Planning System AS 4078
6 Hospitality Properties & Facilities Development AS 4701
7 Advanced Management Internship of 12 months AS 4054
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2. Complementary Assignments – 60 ECTS

1 Business Plan – Hotel Strategies & Development AS 5094
2 Dissertation ”Guidance and Preparation” AS 5096