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Chinese Delivery

Master Programme – (Postgraduate Curriculum/2 Years - 120 ECTS)

Master of International Hospitality & Tourism Management

 

This specific programme developed by BBI & AIEI, meets and anticipates the increasing demands made by students who wish to undertake an Executive Career in the various Service Industry.

The objective of the Master programme is to equip the students with a more complete set of skills and the knowledge with which to face a competitive and fast-moving world. The students will gain a firm practical understanding of the management trends that make a difference at international level.

The Master programme provides an educational opportunity in the applied science of hospitality business, in management, in teamwork and in decision-making. It also provides an in-depth expertise in the fields of practical research and critical analysis.

The students learn the characteristics and techniques used in the context of applied management, focused on specific objectives. The students learn to integrate different specialisations and techniques in the broad framework of goal-oriented organisations, but also to apply management theory in his field of specialisation. The students will receive more specialised knowledge in a number of CASE STUDY.

 

Curriculum – 120 ECTS

 

MA 1

 

 

 

COURSE

Module

ECTS

1

International Business Management

AM 4055

4

2

Entrepreneurship and Innovation Management

AM 4051

4

3

Enterprise Risk Management & Internal Audit Management

AM 4053

4

4

Human Resources - Leadership and Management

AM 4304

4

5

Corporate Financial Management

AM 4466

4

6

Sustainable Development & Innovation

AM 4052

4

 

 

 

 

RESEARCH - ASSIGNMENT

7

Business Plan – Hotel Strategies & Development

AS 5094

20

 

RESEARCH - CASE STUDY

8

Marketing and Segmentation Strategies

CS 4251

3

9

Financial management - Asset and Investment

CS 4095

3

10

Human Resources Business - Ethics and Across Cultures

CS 4254

3

11

Entrepreneurship - Strategic Planning System

CS 4255

3

12

International Business

Cs 4257

3

 

 

 

 

INTERNSHIP Period

 

 

 

 

INTERNSHIP

 

 

13

Advanced Internship of 6 months

AS 5097

28

 

  • Professional Managerial Training - Trainee Manager

 

 

 

 

 

 

MA 2

 

 

 

 

RESEARCH – PROJECTS

 

 

14

Workshop General Data Protection Regulation - GDPR

WS 4256

3

15

Dissertation - Guidance and Preparation

AS 5096

30

欢迎

 

 

基于此,BBI与富有国际教育(AIEI)决定携手开展MBADBA教育;采用开创性的教学方法,遵循学术理论学习和管理技能知识掌握并重的原则,同时通过做研究来加深头脑中的学术概念框架。

 

随着酒店管理专业的发展和国际化程度加深,如何既满足市场素质富创造性的高层管理人员的需求,又能提供卓越的课程和教学服务,是一个教育项目成功的关键

 

本着精益求精的精神,BBIAIEI共同开发了符合时代发展的教学方法高质量的教育,个性化的培养来帮助学生获得必须技能,成为卓越的专业人士,使他们能在世界不同地方胜任各领域的工作并取得事业辉煌

 

与其他高等教育机构相比,我们在学生满意度,专业工作机会以及酒店旅游行企业紧密合作等方面的成绩尤为突出,充分证明了我们在酒店旅游教育领域领导者的地位。

 

创建于1990年的BBI已逐步成长为欧洲顶级的酒店与旅游管理学校。多年来, BBI依托与国内外知名酒店连锁集团建立的庞大网络,在业内建立了良好的声誉,很多我们的毕业生都受聘于这些顶级酒店集团。

 

此外,我们的毕业生也进入了酒店和旅游行业之外的企业和岗位,如管理咨询公司,销售,市场营销,金融或人力资源等等,都取得了不错的成绩。这得益于我们为学生量身打造的高品质课程,和针对现代化公司的需求来开发培养学生管理领导技能所做的努力。

 

BBIAIEI携手培养学生卓越能力,在国际商务世界中扬帆起航!

 

加入我们,成就卓越!

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