Master of Art - Postgraduate Curriculum

International Hospitality & Tourism Management

Master of Art - Postgraduate Curriculum

This Master of Art programme, developed jointly by BBI & AIEI, responds to the growing demands of Chinese students who wish to pursue a career as a manager in the various service sectors. It lasts for two years.

The objective of the programme is to equip students with a more comprehensive set of skills and knowledge to cope with a competitive and rapidly changing world. Students will gain a solid practical understanding of the management trends that are making a difference internationally.

The programme provides an educational opportunity in applied hospitality science, management, teamwork and decision-making. It also provides in-depth expertise in practical research and critical analysis.

Students learn the characteristics and techniques used in the context of applied, goal-oriented management. They learn to integrate different specialisations and techniques within the overall framework of goal-oriented organisations. They will be able to apply management theory in a number of case studies.

Your academic career

First year

  • AM 4055 International Business Management
  • AM 4051 Entrepreneurship and Innovation Management
  • AM 4053 Enterprise Risk Management & Internal Audit Management
  • AM 4304 Human Resources - Leadership and Management
  • AM 4466 Corporate Financial Management
  • AM 4052 Sustainable Development & Innovation
    Research - Case Study
  • CS 4251 Marketing and Segmentation Strategies
  • CS 4095 Financial management - Asset and Investment
  • CS 4254 Human Resources Business - Ethics and Across Cultures
  • CS 4255 Entrepreneurship - Strategic Planning System
  • CS 4257 International Business

Second year

  • AS 5097 Advanced Internship of 6 months Professional Managerial Training
    Research - Assignment
  • AS 5094 Business Plan – Hotel Strategies & Development
  • WS 4256 Workshop General Data Protection Regulation - GDPR
  • AS 5096 Dissertation - Guidance and Preparation

Interested about this formation?

Contact us for further information!