This Master of Art programme, developed jointly by BBI & AIEI, responds to the growing demands of Chinese students who wish to pursue a career as a manager in the various service sectors. It lasts for two years.
The objective of the programme is to equip students with a more comprehensive set of skills and knowledge to cope with a competitive and rapidly changing world. Students will gain a solid practical understanding of the management trends that are making a difference internationally.
The programme provides an educational opportunity in applied hospitality science, management, teamwork and decision-making. It also provides in-depth expertise in practical research and critical analysis.
Students learn the characteristics and techniques used in the context of applied, goal-oriented management. They learn to integrate different specialisations and techniques within the overall framework of goal-oriented organisations. They will be able to apply management theory in a number of case studies.