MA POSTGRADUATE CURRICULUM
ASP - Advanced Specialization Programme - 120 (ECTS)
This programme is developed to meet and anticipate the increasing demands made by students who wish to undertake an Executive Career in the hospitality and tourism industry. The MA programme is designed to equip the students with a more complete set of skills and the knowledge with which to face a competitive and fast-moving world. The students will gain a firm practical understanding of the management trends that make a difference at international level.
The MA programme provides an educational opportunity in the applied science of hospitality business, in management, in teamwork and in decision-making. It provides also an in-depth expertise in the fields of practical research and critical analysis. The students learn the characteristics and techniques used in the context of applied management, focused on specific objectives to their field of specialization. The students learn to integrate different Specialisations and Techniques in the broad framework of goal-oriented organisations, as well as to apply management theory.
The students will receive more specialised knowledge in a number of elective courses. The MA follows the normal path of the BOLOGNA PROCESS and is equivalent to 120 ECTS credits. It includes for both years 3240 hours of study including an advanced internship at management level of 12 months (ERASMUS+ PROGRAMME).
The two years MASTER schedules are structured partly with IN-RESIDENCE MAJOR and with OFF-CAMPUS Elective modules as well as an internship of 12 months as Trainee Manager. The length of time required to complete a programme varies greatly from one student to another, depending on their availability and the effort they are prepared to put in; allowing the students to advance at their pace. The MA is a personalized programme which provides advanced specialisation in the five management fields.
For the Off-Campus' students will be challenged to grasp the concept of INDEPENDENT LEARNING, and then apply it to succeed in these module. The length of time required to complete the module can varies greatly among students, depending on the time availability and the effort they are willing to put into it. However, as a guideline students should consider 60 hours study as a normal time allotted to finalise each chosen module.
Tutoring - Students are engaged in content, promoting student-lecturer and student-student interaction through electronic peer review (voice or e-mail), whilst having to plan for face-to-face at set times with their course lecturer and/or the coordinator.
Modules/Research Assignments/Case Study
Leadership and Management
Corporate Financial Management
International Business Management
Entrepreneurship and Innovation Management
Enterprise Risk Management & Internal Audit Management
RESEARCH - ASSIGNMENTS
Business Plan – Hotel Strategies & Development
Dissertation – Guidance and Preparation
RESEARCH - CASE STUDY & WORKSHOP
PARIS OPERA – A New Luxury Hotel From Starwood Group
HOTEL Integrated Accounting & Financial Project
WINDSOR PALACE – Boutique Hotel in an Emerging Market
Mc CAFÉ – A Mc Donald brand
Workshop General Data Protection Regulation - GDPR
ELECTIVE MODULES with TUTORING
ISC - Independent Study Course (Selection of 2 modules)
Marketing and Segmentation Strategies
Marketing Research Methodologies
Hotel Sustainable Development
Hospitality Properties & Facilities Development
Hotel Asset – Principles and Practices & Hotel Investment
Business Ethics & Across Cultures in the Hospitality Industry
Managing Performance Appraisal System
Strategic Planning System
Sports Club and Condominium Management
International Hospitality Development
Professional Managerial Training
Advanced Management Internship of 12 months – Trainee Manager