SUSTAINABILITY

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March 12, 2012

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Setting the Example



§ Mushroom-based packaging could be the next big thing
Mushroom roots make a great packing material, according to Ecovative Design co-founder Eben Bayer. His company has figured out how to grow the roots into shapes suitable for use in packaging, creating a lightweight, biodegradable and technically edible alternative to plastic and paper packaging. "We want to be the Dow or DuPont of this century," Bayer says. The Washington Post/The Associated Press (3/8) ?LinkedIn?Facebook?Twitter?Email this Story

§ GE isn't waiting for political consensus on climate change
General Electric doesn't share Republican doubts about global warming, says green-business chief Mark Vachon. GE accepts the reality of climate change and is revising its strategies accordingly, Vachon said. Financial Times (tiered subscription model) (3/11) ?LinkedIn?Facebook?Twitter?Email this Story

Demand for Rig Workers Is On the Rise
The labor market for quality rig workers is tightening. Learn how Oil & Gas companies are dealing with the shortage of qualified rig crews-including best practices for cross-training and retaining existing employees. Plus, find out what job attributes drive job satisfaction. Download your free copy now.



Creating Accountability



§ Europe's free-range egg rules could backfire
Europe's rush to enforce a ban on caged hens has left regulators with egg on their faces, writes Akhila Vijayaraghavan. The price of wholesale eggs has quadrupled due to production shortages, and some egg farmers say they could be driven out of business. "In this economic climate, sustainable measures should be introduced gradually with support from the government," Vijayaraghavan writes. TriplePundit.com (3/12) ?LinkedIn?Facebook?Twitter?Email this Story

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Green Marketing

§ How green marketers upped their game
Companies are getting better at green marketing, writes Lezette Engelbrecht. Firms such as AT&T, Coca-Cola, Mercedes-Benz and Nike are running polished environmental campaigns underpinned by a genuine commitment to sustainability, Engelbrecht writes. "[I]n an age where consumers will out you for greenwashing at the merest hint of inconsistency, companies have had to up their game," she adds. ITWeb.co.za (South Africa) (3/9) ?LinkedIn?Facebook?Twitter?Email this Story

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Featured Content





§ How a Viral Video Helped Launch an Offbeat Product Jane Applegate Email this Story

§ How Comedy Can Change an Interactive World Anonymous Email this Story

§ Current Motors Launches Cool Electric Scooter at SXSW Jane Applegate Email this Story

Most Popular Headlines from Last Week

§ 5 E-mails Successful People Don't Send Penelope Trunk Email this Story

§ 10 Dirty Negotiation Tactics and How to Beat Them Barry Moltz Email this Story

§ 3 Ways Pinterest Can Damage Your Small Business TJ McCue Email this Story

Results based on number of times each story was clicked by readers.



The Responsible Leader

§ 3 steps to changing the world
Changing the world will require people to set audacious, far-reaching goals and actively collaborate to achieve them, writes Dan Pallotta. That doesn't have to be complicated, but it will require strategic thinking from all concerned. "It's all proven stuff. It's not rocket science. So let's get on with it," Pallotta writes. Harvard Business Review online/HBR Blog Network (3/8) ?LinkedIn?Facebook?Twitter?Email this Story



Powering Tomorrow

§ Obama: U.S. must invest in new energy technologies
President Barack Obama, in his weekly radio and Internet address, said that the recent spike in gasoline prices is "another painful reminder" of why the U.S. must support the development of new energy technologies. The U.S. "can't just drill our way to lower gas prices," Obama said. "We need an all-of-the-above strategy that relies less on foreign oil and more on American-made energy -- solar, wind, natural gas, biofuels and more." United Press International (3/10) ?LinkedIn?Facebook?Twitter?Email this Story



Most Clicked

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

§ Can Volkswagen go green and still build super-cars? (The Wall Street Journal)

§ Meet America's 20 top B Corporations (FastCoExist.com)

§ W.W. Grainger becomes a role model for operational sustainability (TriplePundit.com)

§ "Sustainia" project to offer road map to a greener future (ClickGreen.org.uk (U.K.))

§ Philips aims for $12 billion in annual green sales (TriplePundit.com)

· Results based on number of times each story was clicked by readers.

Engage. Innovate. Discuss.

§ Cash isn't always the best way to motivate workers
Monetary compensation doesn't always result in happier, harder-working employees, experts say. People tend to measure themselves against their peers, so cash bonuses can lead people to cheat or game the system to beat their colleagues, and they may also foster resentment among less-compensated workers. SmartBrief/SmartBlog on Leadership (3/9) ?LinkedIn?Facebook?Twitter?Email this Story

Editor's Note

§ Connect with us on Twitter
Follow SB_GreenBiz on Twitter for more sustainability news from SmartBrief on Sustainability's lead editor, James daSilva. Join the conversation. ?LinkedIn?Facebook?Twitter?Email this Story

SmartQuote

I want this Congress to stop the giveaways to an oil industry that's never been more profitable, and invest in a clean-energy industry that's never been more promising."

--President Barack Obama, as quoted by United Press International
?LinkedIn?Facebook?Twitter?Email this Story



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Recent SmartBrief on Sustainability Issues:

§ Friday, March 09, 2012

§ Thursday, March 08, 2012

§ Wednesday, March 07, 2012

§ Tuesday, March 06, 2012

§ Monday, March 05, 2012

Lead Editor: James daSilva
Contributing Editor: Ben Whitford

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