Setting the Example |

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§ Mushroom-based packaging could be the next big thing Mushroom roots make a great packing material, according to Ecovative Design co-founder Eben Bayer. His company has figured out how to grow the roots into shapes suitable for use in packaging, creating a lightweight, biodegradable and technically edible alternative to plastic and paper packaging. "We want to be the Dow or DuPont of this century," Bayer says. The Washington Post/The Associated Press (3/8) ? ? ? ?
§ GE isn't waiting for political consensus on climate change General Electric doesn't share Republican doubts about global warming, says green-business chief Mark Vachon. GE accepts the reality of climate change and is revising its strategies accordingly, Vachon said. Financial Times (tiered subscription model) (3/11) ? ? ? ?

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Creating Accountability |

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§ Europe's free-range egg rules could backfire Europe's rush to enforce a ban on caged hens has left regulators with egg on their faces, writes Akhila Vijayaraghavan. The price of wholesale eggs has quadrupled due to production shortages, and some egg farmers say they could be driven out of business. "In this economic climate, sustainable measures should be introduced gradually with support from the government," Vijayaraghavan writes. TriplePundit.com (3/12) ? ? ? ?
§ How green marketers upped their game Companies are getting better at green marketing, writes Lezette Engelbrecht. Firms such as AT&T, Coca-Cola, Mercedes-Benz and Nike are running polished environmental campaigns underpinned by a genuine commitment to sustainability, Engelbrecht writes. "[I]n an age where consumers will out you for greenwashing at the merest hint of inconsistency, companies have had to up their game," she adds. ITWeb.co.za (South Africa) (3/9) ? ? ? ?

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Most Popular Headlines from Last Week
Results based on number of times each story was clicked by readers. |
§ 3 steps to changing the world Changing the world will require people to set audacious, far-reaching goals and actively collaborate to achieve them, writes Dan Pallotta. That doesn't have to be complicated, but it will require strategic thinking from all concerned. "It's all proven stuff. It's not rocket science. So let's get on with it," Pallotta writes. Harvard Business Review online/HBR Blog Network (3/8) ? ? ? ?
§ Obama: U.S. must invest in new energy technologies President Barack Obama, in his weekly radio and Internet address, said that the recent spike in gasoline prices is "another painful reminder" of why the U.S. must support the development of new energy technologies. The U.S. "can't just drill our way to lower gas prices," Obama said. "We need an all-of-the-above strategy that relies less on foreign oil and more on American-made energy -- solar, wind, natural gas, biofuels and more." United Press International (3/10) ? ? ? ?
Top five news stories selected by SmartBrief on Sustainability readers in the past week.
§ Can Volkswagen go green and still build super-cars? (The Wall Street Journal)
§ Meet America's 20 top B Corporations (FastCoExist.com)
§ W.W. Grainger becomes a role model for operational sustainability (TriplePundit.com)
§ "Sustainia" project to offer road map to a greener future (ClickGreen.org.uk (U.K.))
§ Philips aims for $12 billion in annual green sales (TriplePundit.com)
· Results based on number of times each story was clicked by readers.
Engage. Innovate. Discuss. | |
§ Cash isn't always the best way to motivate workers Monetary compensation doesn't always result in happier, harder-working employees, experts say. People tend to measure themselves against their peers, so cash bonuses can lead people to cheat or game the system to beat their colleagues, and they may also foster resentment among less-compensated workers. SmartBrief/SmartBlog on Leadership (3/9) ? ? ? ?
§ Connect with us on Twitter Follow SB_GreenBiz on Twitter for more sustainability news from SmartBrief on Sustainability's lead editor, James daSilva. Join the conversation. ? ? ? ?
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