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Today's Buzz |
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§ Facebook's Interest Lists could pose a threat to Twitter
Facebook is rolling out an Interest Lists service, offering a collection of feeds that users can customize to receive updates on topics such as recipes, tech news and politics. The move makes Facebook a more potent source of news and information, and seems intended to challenge Twitter's effort to establish itself as a social information source. "Interest Lists can help you turn Facebook into your own personalized newspaper," Facebook software engineer Eric Faller wrote in a blog post quoted by The Telegraph. The Telegraph (London) (3/10), MSNBC/Gadgetbox blog (3/9) ? ? ? ?
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Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
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Network Update |
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§ Next-generation location services might be less social
The future of geo-social tools might be markedly less social than has been the case so far, says Geoloqi founder Amber Case. Rather than simply broadcasting one's location to friends, next-generation location tools will offer a location-aware system for accessing and manipulating one's personal data, providing contextual services such as bus schedules, localized information and reminders, Case says. "It's not about using check-ins as posts in a social network, but about creating new systems that allow users to move more efficiently through their lives," Steven James Snyder writes. Time.com/Techland blog (3/12)  ????
§ Other News
· Facebook pulls the plug on Gowalla
ZDNet/Friending Facebook blog (3/10) ????
§ Family-friendly Jackie Fame site offers a Facebook alternative
Two brothers, ages 10 and 13, have built a social network that they hope will appeal to those too young for Facebook. The site, called Jackie Fame, is intended to be parent-friendly, and includes parental-control features and tools to automatically filter out racy or off-color content. Bloomberg Businessweek (3/9) ????
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Research and Reports |
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§ Study: Hispanics are top online influencers
Hispanics are more than twice as likely than general-market shoppers to voice opinions about brands via social media channels, according to an OMD Latino study. Hispanics were also about twice as likely to use social channels for product research, particularly in categories such as home improvements, food and snacks, cleaning products, and health care. Adweek (3/12) ????
§ Why social media marketers must make friends with lawyers
Social media teams increasingly have to work with in-house lawyers to ensure that their campaigns don't land the company in hot water, Capitol One's Rich Pesce and Sprint's June Casalmir said at South by Southwest Interactive. Aim for a collegial approach in which lawyers and marketers seek to learn from one another through formal training and informal networking, they suggest. SmartBrief/SmartBlog on Social Media (3/12) ????
§ What media organizations can teach you about social media
Media organizations have had to learn to adjust to the social media revolution, and their successes and failures hold important lessons for other brands, writes Steve Rubel. Media groups often focus on the most widely used social platforms. They tend to get plenty of mileage out of live-blogging, data-aggregation and other methods that more cutting-edge brands might neglect, Rubel writes. Advertising Age (tiered subscription model) (3/12) ????
§ 6 tips for telling stories with arresting visuals
Good social media outreach is about storytelling, and good storytelling depends on using visual cues, panelists said at South By Southwest Interactive. Improving your visuals can be as simple as adding photos and videos to the mix, but it also helps to have a strong sense of theatricality and visual impact, they note. SmartBrief/SmartBlog on Social Media (3/12) ????
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The Buzz(CORPORATE ANNOUNCEMENTS)
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§ Daylight saving time is a real killer, scientists say
Americans will be at a significantly greater risk of heart failure today and Tuesday, thanks to the biorhythmic stress caused by the start of daylight saving time, scientists say. Researchers say the risk of having a heart attack increases by about 10% following the clock change, thanks to the adverse effects of sleep deprivation and circadian-rhythm disruption. Gizmodo (3/9) ????
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Most Popular Headlines from Last Week
Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week.
§ 6 reasons to embrace Pinterest -- and 5 reasons to run away (SmartBrief/SmartBlog on Social Media)
§ New social network is LinkedIn for lunch dates (Mashable)
§ Wolf spiders turn Australia into a webby wonderland (New York Post)
§ Twitter plans to revamp brand pages, sources say (Advertising Age (tiered subscription model))
· Results based on number of times each story was clicked by readers.
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