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§ Startups go crazy trying to stand out at SXSW
Startups used a number of off-the-wall tactics to catch attendees' attention at South by Southwest. For example, Tagged, a social networking company, picked up attendees from the airport, while SecondMarket rented a bar. Other companies threw parties and used branded pedicabs to get noticed. The Business Insider (3/11)  ? ? ? ?
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Leading the Pack |
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§ How to turn employees into true believers
Leaders must focus on changing their workers' actions, thoughts or belief systems, Red Hat President Jim Whitehurst says. It's almost always better to focus on turning your workers into true believers, Whitehurst explains, since they'll automatically also start thinking and acting correctly. "If people really fundamentally believe what you want them to believe, they will walk through walls. They will do anything," he says. The New York Times (tiered subscription model) (3/10) ????
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Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
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§ Entrepreneurship and culture collide at SXSW
Actors, musicians and entrepreneurs are gathered in Austin, Texas, for the annual South By Southwest conference. Among the technologies attracting attention are Clik, which can allow you to interact with a TV by using your smartphone, and Glancee, a location-based application. This year there is also a new Start-up Village where young companies and would-be entrepreneurs can congregate. USA TODAY (3/11) ????
§ Important informal relationships that can boost your business
Formal partnerships aren't the only kind of relationship that can help your business, Jay Love writes. It's a good idea to participate in local and national business associations and to foster relationships with customers, who might provide a rich source of referrals. "A key secret here is that such referrals are often the easiest for your sales team or service teams to engage with and convert into new customers," he notes. Inc. online/SEO Heroes (3/7) ????
§ Other News
· Crowdfunding helps many independent movies arrive at SXSW
The Wall Street Journal/The Associated Press (3/11) ????
· Youngsters may get more buzz, but biggest share of entrepreneurs is from parents' generation
USA TODAY/The Des Moines Register (Iowa) (3/11) ????
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The Whole Entrepreneur |
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§ 4 things you need to succeed in content marketing
You don't need to know everything about your industry to make your content marketing efforts a success because you can always learn from others, Mary Ellen Slayter writes. "[Y]ou can also write what the other people on your staff know. And what other people in your industry know," she writes. You do need to pay attention to what your readers are interested in, and be able to keep going when confronted with hurtful comments from hostile readers, she advises. RepCapitalMedia.com (3/8) ????
§ Are you ready to put your business before your life?
Entrepreneurs sometimes work through illness and sacrifice times with their friends and family to work on their startups. "You have to do it. You have to be willing to make huge sacrifices that a person with a normal job wouldn't have to do," venture capitalist Victor W. Hwang says. It's a good idea to let loved ones know how busy you will be, he suggests. The Wall Street Journal (3/10) ????
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We said Gen Y would cut down on Pay TV last year and we were right. Contact us now for Ideas & Solutions! to help your business grow. | |
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Ideas for Innovators |
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§ How startups, big business do innovation differently
Differences between large companies and startups can lead to friction when they partner with each other on innovative initiatives, Stefan Lindegaard writes. Smaller companies tend to make faster decisions, for example, and they might be more willing to accept risk. "[I]n a large corporation that has been around for decades, people may be far more vested in keeping things as they've always been than they are in trying something new and potentially risky," he notes. CustomerThink (3/11) ????
§ Other News
· Study: "User entrepreneurs" found innovative companies
BusinessNewsDaily.com (3/10) ????
§ Don't doom your website visitors to failure
If your website's users are hitting the back button or using the search feature, there's a good chance they will fail to find what they're looking for, according to Jared Spool. You can make your site easier to navigate by including helpfully worded links on the homepage, he said. PC Magazine (3/11) ????
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Most Popular Headlines from Last Week
Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Entrepreneurs readers in the past week.
§ 4 signs there's leadership in your blood (CBS MoneyWatch)
§ Screen yourself for entrepreneurial aptitude (Inc. online)
§ Simple steps on the road to making your entrepreneurial dream a reality (TheDailyMuse.com)
§ Handle the press like a pro (VentureBeat)
§ Even Apple fails to prepare for a predictable surge in website visitors (ZDNet)
· Results based on number of times each story was clicked by readers.
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